About the brand

Superfront is a Swedish design brand built around the idea of making familiar forms feel new. Through carefully considered fronts, handles, legs and accessories, the brand transforms standard cabinet frames into distinctive pieces of furniture. Combining contemporary design, material quality and modular thinking.

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Keywords: Contemporary · Refined · Tactile · Innovative · Timeless

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Art Direction
For this project, I worked as Art Director on the development of a 3D wardrobe and kitchen visualisation created for the launch of two new Superfront products: framed fronts and Extension modules for PAX wardrobes. As the products were difficult to photograph in time for launch, 3D offered a way to communicate the concept and product details before physical photography was possible.

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I sourced and briefed the 3D artist, developed the visual direction and, together with the Project Manager, guided the process from initial drafts through to the final imagery. My role was to ensure that composition, materials, lighting and overall atmosphere aligned with Superfront’s visual identity and achieved the desired result.