About the brand

Naturkompaniet is a Swedish outdoor retailer offering carefully selected clothing, equipment and gear for life outside. With a strong focus on quality, function and long-lasting products, the brand combines outdoor expertise with a deep connection to nature and a more conscious approach to consumption.

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Keywords: Contemporary · Refined · Tactile · Innovative · Timeless

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Photography brief

For this project, I was commissioned to create a header image for Naturkompaniet’s landing page featuring student gift ideas. The existing visual showed a gift card, but the aim was to develop something more engaging and inspiring by instead featuring a wrapped physical gift. The image needed to feel clearly connected to Naturkompaniet’s brand world, natural, authentic and rooted in outdoor life.

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My approach
I began by developing a few quick sketches to explore the composition and overall direction. From there, I created two different settings for the shoot: one indoors, styled around a wooden table with wrapping paper, string and scissors to suggest the moment just after wrapping the gift, and one outdoors in a natural environment.

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The outdoor setup brought the concept closer to Naturkompaniet’s visual world, placing the wrapped gift directly in a setting connected to the brand’s outdoor identity. One of these images was ultimately selected for the final landing page.